Fushi Argan oil is 100% pure Moroccan Argan oil, cold pressed from Argan nuts that grow in south western Morocco, where all-women cooperatives specialise in high quality Argan oil extraction. Picked by hand, the fresh raw kernels are cold pressed to produce a light golden-coloured oil. The rejuvenating effect of Argan oil is inestimable: the skin looks denser, smoother and more alive.
Fushi import directly from a women's co-operative in Morocco and the oil is bottled by themselves in the UK. The virgin organic Argan oil is prepared from unroasted kernels and is golden-coloured without much of a taste. Fushi Argan oil has a slightly sweet and nutty aroma which implies a good quality Argan oil (as opposed to the pungent smell often found present in lower grade Argan oils). Furthermore, it is cold-pressed and unrefined. Fushi buy argan oil at large amounts due to a large turnover, so that they are able to provide a competitive price for very superior quality oil.