The new organic range includes make-up removal pads, balls and pleats and buds. Future plans include widening the Simply Gentle product range into clothing, towels bedding and wipes.
The organic cotton used by Simply Gentle comes from small village farming smallholders in Tanzania, East Africa. Cotton is the second most important source of foreign exchange for the country after coffee. The farmers in the organic area mainly keep cattle, but also grow food crops (maize, groundnuts and sweet potatoes) for their own consumption, with cotton being their only cash crop.
The Tanzanian farmers are given a guaranteed market for their organic cotton at a premium price with payment in cash. The organic control and cultivation methods include: using trap plants (sunflower and pigeon pea), ox-driven weeding, crop rotation and cattle animal manure fertilisation. Research has shown that organic cotton plots with sunflowers had ten times more beneficial ants (which eat the eggs and larvae of the harmful bollworm) than cotton plots without sunflowers.