Whole Earth began as a little company with some big ideas about offering more natural, healthier food.
40 years on, we're still a little company with the same passion. Only "organic" is a less scary word than "macrobiotic" and more and more people are coming to share our vision. We (still) think:
- Healthy food should not be a punishment
- When you've got natural ingredients, you don't need artificial flavours
- Organic food is better for planets and bodies
- Everyday stuff like baked beans and ketchup should be organic, too
- Our tastings are the best part of the job
- Snacks need not be your enemy